L'Oreal

1907 began the century long legend of the company L'Oreal. At the beginning of the 1900s women in Paris, of the demimonde, society had grown tired of the only two colors they could buy to dye their hair, coal black and fiery red. Eugene Schueller  was a chemist who smelled the money making opportunity and formulated the first synthetic hair-color at night in his kitchen. He named his product Aureole and sold it to hair salons in the mornings. By 1920 his product was sold in 17 worldwide countries and had 10 sales representatives with 3 research chemists. The 1920s helped Schueller's business with the dawn of the Jazz Age. Short hairstyles and a focus on color, shape and style propelled his haircolor dye and found its way into over 40,000 hair salons by 1930. Platinum haircolor was the desired look by the 1930s which was influenced by silver-screen idols such as Mae West who made the bleach, L'Oreal Blanc, all the more popular. In 1938 L'Oreal was advertising its hair product with radio jingles and had it's very own women's magazine called Votre Beaute. During this time they also produced their first mass-marketed shampoo marketed through popular hair lathering competitions at French circuses. 1939 brought WWII  but this did not dampen the cosmetic market for L'Oreal, they became incorporated and continued to expand. Francois Dalle took over as CEO and chairman after Schueller died in 1957.   

L'Oreal makes and sells products for five areas of cosmetics: hair care, hair color, makeup and fragrances. Their target demographic consumers are marketed toward the 18-35+ age bracket however their core target is 25-35 year olds. 35% of their consumers are male and 65% is female. L'Oreal's mission is to make beauty universal and they back this motivation with their original 1973 slogan "Because I'm Worth It" however this changed in 2004 to "Because You're Worth It" and most recently the slogan shifted again to  "Because We're Worth It" these changes still do not detract from their original motivation. The small word changes in this slogan continue to reinforce subtle confidence building in their brand and products. The consistent message in these slogans is that your confidence will be higher and stronger but you will also feel better about yourself. Originally they coined the first slogan to encourage women to color their hair. At the time coloring your hair was not popular and so the company was trying to tell women that it was okay to be different.
L'Oreal currently has 23 global brands and distributes to 130 countries worldwide. In 2010 they closed their fiscal year with €19.5 billion in sales and a workforce of 66,600 employees around the world.  

Gwen Stefani

InStyle, Mar 2011

Beyonce

L'Oreal, 2010

Cosmopolitan, Sept 2010

 Elle, Feb 2011

Glamour, Feb 2011

Lipstick Spring 2011

 InStyle, April 2011

Marie Claire, Aug 2010

Andie MacDowell 

L'Oreal Visible Lift, 2010

Allure, Sept 2010

 Vogue, Aug 2010

 Eva Longoria 

 L'Oreal Voluminous Million Lashes, 2010

Cosmopolitan, Nov 2010

 L'Oreal True Match Roller, 2010

Allure, March 2010

 L'Oreal Eye Shadow, 2010

Glamoure Magazine, August 2010

 L'Oreal Infallible Lip Gloss, 2009

Marie Claire, Oct 2009

 Evangeline Lilly 

L'Oreal Paris True Match Roller Foundation - 2010

Marie Claire, April 2010

 Freida Pinto

 L'Oreal Makeup, 2011

Cosmopolitan, Mar 2011

 L'Oreal Lash Boosting Serum Mascara - 2010

 Marie Claire, April 2010

L'Oreal Renewal Serum - 2010

 Kerry Washington

L'Oreal HIP, 2010

Elle, April 2010

 L'Oreal HIP, 2010

 Kerry Washington & Eva Longoria - L'Oreal Skin Genesis Makeup, 2010

Allure, March 2010

Penelope Cruz

L'Oreal Telescopic Mascara, 2010

 Scarlett Johansson

L'Oreal - 2006

CITATION

Works Cited

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"Gwen Stefani, Singer - Celebrity Endorsements, Celebrity Advertisements, Celebrity Endorsed Products." Celebrity Endorsed Products, celebrity endorsements, products endorsed by celebrities. N.p., n.d. Web. 25 Apr. 2011. <http://www.celebrityendorsementads.com/celebrity-endorsements/celebrities/gwen-stefani/>.

GwenStefaniVEVO. "      YouTube          - Gwen Stefani L'Oreal Paris Commercial    ."       YouTube        - Broadcast Yourself.    . N.p., n.d. Web. 25 Apr. 2011. <http://www.youtube.com/watch?v=3TE_TCYhdT0>.

"History of Beauty Timeline – L’Oreal’s New Beauty Books on ELLE.com." Fashion - Runway Fashion Magazine for Women - ELLE.com. N.p., n.d. Web. 25 Apr. 2011. <http://www.elle.com/Beauty/Makeup-Skin-Care/The-History-of-Beauty>.

"Kerry Washington, Actress - Celebrity Endorsements, Celebrity Advertisements, Celebrity Endorsed Products." Celebrity Endorsed Products, celebrity endorsements, products endorsed by celebrities. N.p., n.d. Web. 25 Apr. 2011. <http://www.celebrityendorsementads.com/celebrity-endorsements/celebrities/kerry-washington/>.

"L 'oreal | Adios Barbie." Adios, Barbie: The One Stop Body Image Shop for Identity Issues including Race, Size, Media, and More!. N.p., n.d. Web. 25 Apr. 2011. <http://www.adiosbarbie.com/?s=l+%27oreal>.

"L'Oreal's - Because I'm Worth It (Pierce Mattie Public Relations New York & Los Angeles)." Pierce Mattie Public Relations - Beauty, Fashion, Luxury, Lifestyle PR Firm. N.p., n.d. Web. 25 Apr. 2011. <http://www.piercemattie.com/blogs/2006/02/loreals_because_im_worth_it.html>.

"L'Oréal - Operations- Company Overview." L'Oréa: cosmetics, beauty, perfumes. N.p., n.d. Web. 25 Apr. 2011. <http://www.loreal.com/_en/_ww/html/our-company/operations/making-our-own-products-locally.aspx>.

"L'Oréal- Our Mission- Company Overview." L'Oréa: cosmetics, beauty, perfumes. N.p., n.d. Web. 25 Apr. 2011. <http://www.loreal.com/_en/_ww/html/our-company/mission.aspx?>.

"L'Oréal - L'Oréal history." L'Oreal  : cosmetics, beauty, perfumes. N.p., n.d. Web. 25 Apr. 2011. <http://www.lorealusa.com/_en/_us/html/our-company/history-of-l-oreal.aspx>.

"L'Oréal - Our Company." L'Oréal  : cosmetics, beauty, perfumes. N.p., n.d. Web. 25 Apr. 2011. <http://www.loreal.com/_en/_ww/html/our-company/welcome.aspx>.

"L'Oréal." L'Oréal  : cosmetics, beauty, perfumes. N.p., n.d. Web. 25 Apr. 2011. <http://www.loreal.com/_en/_ww/HTML/our-company/history-of-l-oreal.aspx>.

"L'Oréal ." L'Oréal  : cosmetics, beauty, perfumes. N.p., n.d. Web. 25 Apr. 2011. <http://www.loreal.com/_en/_ww/html/our-company/history-of-l-oreal.aspx>.

"L'Oréal  -- Company History." Find Funding with Banks, Investors, and Other Funding Sources | FundingUniverse. N.p., n.d. Web. 25 Apr. 2011. <http://www.fundinguniverse.com/company-histories/LOreacute;al-Company-History.html>.

"L'Oréal Professionnel USA." L'Oréal Professionnel - speciality haircare for men and women. N.p., n.d. Web. 25 Apr. 2011. <http://us.lorealprofessionnel.com/_en/_us/about_us/timeline.aspx?tc=Navigation%5ENav_About_Us%5ENav_timeline&>.

Leaton, Roseanna. "Learning To Believe That You Are Worth It." Self Improvement Articles from PositiveArticles.Com. N.p., n.d. Web. 25 Apr. 2011. <http://www.positivearticles.com/Article/Learning-To-Believe-That-You-Are-Worth-It/51786>.

MissJessicaHarlow. "YouTube- Gwen Stefani L'Oreal Paris Commercial for Infalliable Le Rouge Lip Color."       YouTube        - Broadcast Yourself.    . N.p., n.d. Web. 25 Apr. 2011. <http://www.youtube.com/watch?v=IVWLL7qoZr4>.

Modelstvcm2. "YouTube- Scarlett Johansson - L'Oreal Glam Shine."YouTube-Broadcast Yourself.    . N.p., n.d. Web. 25 Apr. 2011. <http://www.youtube.com/watch?v=8ThI6aA-yeE>.

NollywoodLove. "YouTube- Beyoncé's L'ORÉAL Eyelash Commercial."       YouTube- Broadcast Yourself. . N.p., n.d. Web. 25 Apr. 2011. <http://www.youtube.com/watch?v=dGv6dVhVtwA>.

NollywoodLove. "YouTube- New Beyoncé L'Oreal Commercial."YouTube-Broadcast Yourself.    . N.p., n.d. Web. 25 Apr. 2011. <http://www.youtube.com/watch?v=g47ODUi8LoE>.

"Penelope Cruz, Actress - Celebrity Endorsements, Celebrity Advertisements, Celebrity Endorsed Products." Celebrity Endorsed Products, celebrity endorsements, products endorsed by celebrities. N.p., n.d. Web. 25 Apr. 2011. <http://www.celebrityendorsementads.com/celebrity-endorsements/celebrities/penelope-cruz/>.

"Scarlett Johansson, Actress - Celebrity Endorsements, Celebrity Advertisements, Celebrity Endorsed Products." Celebrity Endorsed Products, celebrity endorsements, products endorsed by celebrities. N.p., n.d. Web. 25 Apr. 2011. <http://www.celebrityendorsementads.com/celebrity-endorsements/celebrities/scarlett-johansson/>.

"Self Improvement Articles from PositiveArticles.Com." Self Improvement Articles from PositiveArticles.Com. N.p., n.d. Web. 25 Apr. 2011. <http://www.positivearticles.com/ezineready.php?id=51786>.

SesameStreet. "YouTube- Eva Longoria Parker's Loreal Commercial Ad."       YouTube - Broadcast Yourself . N.p., n.d. Web. 25 Apr. 2011. <http://www.youtube.com/watch?v=Ipvkl91QvvM>.

Sirvinya. "YouTube- Evangeline Lilly - L'oreal Roll'on True Match Foundation [EvangelineFan.com]    ."       YouTube        - Broadcast Yourself.    . N.p., n.d. Web. 25 Apr. 2011. <http://www.youtube.com/watch?v=BL0FEkvTJJo>.

"Vintage Advertisement - Maybelline - Beauty Plane - Beauty News, Photos, Videos, Blogs." Beauty Plane - Beauty News, Photos, Videos, Blogs. N.p., n.d. Web. 25 Apr. 2011. <http://www.beautyplane.com/photo/vintage-advertisement-maybelline-5738.html>.

crustybutt123. "YouTube- Eva Longoria L'Oreal Paris Extra-Volume Collagene Mascara    ."YouTube- Broadcast Yourself.    . N.p., n.d. Web. 25 Apr. 2011. <http://www.youtube.com/watch?v=493OXWW06Yc>.

dutchboyy. "YouTube- Loreal Glam Shine."YouTube- Broadcast Yourself . N.p., n.d. Web. 25 Apr. 2011. <http://www.youtube.com/watch?v=45zOoPGHIco>.

heavenlynaturals. "YouTube- Beyonce L'oreal."YouTube - Broadcast Yourself. . N.p., n.d. Web. 25 Apr. 2011. <http://www.youtube.com/watch?v=xwLGsg0yPjw>.

hopeshouse1. "YouTube- Beyonce L'Oreal Infallible Commercial 2010 [HQ VIDEO]."   YouTube - Broadcast Yourself.    . N.p., n.d. Web. 25 Apr. 2011. <http://www.youtube.com/watch?v=461EPisxjoc>.

kandeejohnson. "YouTube- Beyoncé Loreal Commercial - lnfallible Lips."       YouTube- Broadcast Yourself.    . N.p., n.d. Web. 25 Apr. 2011. <http://www.youtube.com/watch?v=wrOgOyMk9pM>.

melovemakeup. "YouTube- L'Oréal Telescopic Explosion Mascara Commercial (German) - Penelope Cruz    ."       YouTube        - Broadcast Yourself.    . N.p., n.d. Web. 25 Apr. 2011. <http://www.youtube.com/watch?v=W_SscO5tBHo>.

paragsankhe. "YouTube- Aishwarya Rai - Loreal Commercial."YouTube- Broadcast Yourself. . N.p., n.d. Web. 25 Apr. 2011. <http://www.youtube.com/watch?v=ewzTQpNjQsM>.

pinkross. "YouTube- Scarlett Johansson - L'Oreal HIP." YouTube        - Broadcast Yourself. . N.p., n.d. Web. 25 Apr. 2011. <http://www.youtube.com/watch?v=99WgxGokDgo>.

MLA formatting by BibMe.org.

Mary Kay - The Pink Piranhas

I was first introduced to Mary Kay in 2004 shortly after my 18th birthday. A mom who we will call "Dee" from the local homeschool group had just become a "Independent Beauty Consultant" with Mary Kay and my mother had agreed to host one of Dee's first Mary Kay Parties. My sisters and I was extremely excited to be a part of this perceived rite of womanhood and be included with all the other adult women that were going to be there. It was a hilarious catastrophe. Dee showed up late with her daughters in tow, who were her assistants for the evening. The rest of the homeschool moms who had agreed to come be a part of it had already been there for an hour. We had all sat in our living room talking and visiting and enjoying the evening. Upon Dee's arrival we all made our way to the kitchen table and were quickly set up with individual mirrors and an array of sample products. Dee lead us through applying foundation, blush and eye makeup. Each part of the application process was accompanied by a tutorial on how to properly apply the makeup. I soon became exasperated with Dee's constant "no you're doing it wrong" with each product I laid my hands on. Evidently I was using too much foundation in her expert opinion, even though she looked like she had put hers on with a mudding spatula. I was still struggling with acne at this time and I saw foundation as my ticket to not looking like a complete pizza face. The rest of the homeschool moms were also becoming quickly irritated with Dee and her assistants know-it-all attitude. Finally one of the moms began to crack jokes about painting on their clown faces. The table soon began to erupt in gales of laughter which only made Dee act more like she was teaching a room full of kindergarteners. Come to find out not even Mary Kay can cover a face flushed with irritation, no matter how thick you coat it on. My mother quickly sensed the decorum of the room deteriorating and snuffed the raucous atmosphere with one of her looks and directing everyone's attention back to Dee's demonstration and memorized sales pitch. After the pitch was finished orders were taken and the moms left. My mother and Dee had a more serious conversation about how Dee had become involved and the actual savings on cosmetic products of Mary Kay. Since there are 6 girls in my family it was always a struggle for my mom to provide herself and her daughters with cosmetics. Mary Kay presented itself as an opportunity to fill this need. My mother quickly signed up as an Independent Beauty Consultant purely for the purpose of using the direct buy discount to purchase affordably priced cosmetics for herself and her daughters. 

Mary Kay Ash

Mary Kay Ash Biography - Biography.com

I had heard of this legendary woman. Her pictures depict her as a beautiful and gracefully aging woman. She began her cosmetic business at age 45 with her 20 year old son in 1963 with $5,000 and a Dallas storefront with nine salespeople. Within in two years of starting her business she made $1 million, not bad for a mid-life crisis. Now her business makes over $2.2 billion dollars each year  Her business claims that it gives women the independence they desire. Not only in their home or leisure life but in the work force. In 2006 it was estimated that the Mary Kay work force had over 700,000 individuals with 40,000 new Independent Beauty Consultants recruited each month. A large portion of these individuals are women. Women who had careers as professionals in the workforce, housewives, urban and rural and they are from all kinds of socioeconomic backgrounds. The Mary Kay Company has expanded its business to 34 international countries. Their business primarily thrives on word of mouth, there are very few television commercials or advertisements in the public media. Yet Mary Kay is a household name and a popular brand amongst working class, poor to average income level families. Those are usually the people that these products are marketed to. Women who can't afford to buy their cosmetics at their local department store but who feel that buying their cosmetics from Wal-Mart is embarrassing. Mary Kay gives the women in this economic bracket to feel a little bit more special. Well thats what they want us to think.
Mary Kay's advertisements are geared towards the 25-50 age bracket. They do not rely on traditional marketing methods. They have now made their catalogs available on the internet but before that they were mailed to anyone who had made a purchase through an Independent Beauty Consultant. The catalog is titled "The Look" and a new one is published every season. Below I have included links to the current catalogs and I even found a Malaysian edition. "The Look" markets towards diverse ethnicities and ages. The models are not entirely stereotypical, the advertisements use all eye colors, body types, ethnicities and ages. However the only hair color not advertised on a model is red. Black, brown and blonde are all advertised but a heavy emphasis is on dark hair colors. The most prevalent eye color used is brown, there are some blue eyes but very few green eyes. They advertise a varying amount of styles that can be achieved by the average woman with little to no makeup experience application.

Contained in these links are some of the ecatalogs of the Mary Kay product line. These ecatalogs are advertisements for the "trends" of the seasons and their full product line.


Spring/Summer Trends  2011 MaryKay   


Malaysia April 2011 MaryKay  


Full Product line March 2011 MaryKay      

Here are some of the examples of the various covers and advertisements for the ecatalog.

One of the perks that the Mary Kay company claims is excellent customer service. They promote this through one of their rare television commercials.



They have also been featured on ABC news



This is a 2009 Television commercial promoting their "virtual makeover" application on their website.




Here they are featured on the Tyra Banks Show.



This is a online advertisement for Mother's Day gifts.



Here is a advertisement in German.




This is a internet advertisement for their "virtual makeover."



Here is a advertisement for the Mary Kay Opportunity.



This is a television commerical for their new compact.



Provided here are the links to the current International countries that Mary Kay is doing business in.

Argentina Armenia Australia Brazil Canada China Czech Republic El Salvador Finland Germany Guatemala

Hong Kong India Kazakhstan Korea Lithuania Malaysia Mexico Moldova New Zealand Norway Philippines Poland

Portugal Russia Singapore Slovakia Spain Sweden Taiwan Ukraine United Kingdom United States Uruguay

   Mary Kay is a MLM (Multi-Level Marketing) business. It depends on  Independent Beauty Consultants which are women that are on the introductory level of the pyramid. These IBCs are recruited by other IBCs in a effort for the recruiting IBC to gain advancement. Mary Kay's pyramid scheme is made to particularly attractive to  women who need a job and still wish to be with their families. Women spend hundreds to thousands of dollars trying to achieve the dream that Mary Kay sells. Debt is easily accumulated and no one makes any money as an IBC unless you can recruit enough other desperate women to be IBCs so you can gain advancement. Mary Kay has an approximate 41% turnover rate for first year IBCs, that means 4 out of 10 women who make the initial investment do not make it past the first year. They draw their IBCs in with promises of the mythic "pink Cadillac," freedom from the 9 to 5, freedom to be with their families and independence as a woman.
   The iconic pink Cadillac has been the light at the end of the tunnel for Mary Kay saleswomen. Mary Kay advertises that internationally they have more than 39,000 Independent Sales Directors; with an estimated 40,000 new IBCs recruited each month this means that your chances at becoming a sales director and having a chance at the iconic pink Cadillac are slim at best. Even if you obtain a pink Cadillac the lease for this vehicle is only provided for two years. On top of that you will lose "ownership" of your precious pink Cadillac if you do not meet the monthly sales goals. The actual reality that is hidden from the new IBC is that the car that you may earn as an IBC is not actually a Cadillac nor is it pink. The car you can earn is a dark grey Chevrolet Malibu, pink Cadillacs are reserved for Independent Sales Directors or National Sales Directors. As a new IBC you have a 12.3% chance of becoming an ISD and having the opportunity to earn a pink Cadillac. Here is a diagram of what an actual sales director makes:

Source

Women who have the good fortune to get out of the Mary Kay black hole have banded together and speak out about their experience in an online community entitled "The Pink Truth". These women have recognized the manipulation that ISDs and NSDs use through their optimism, enthusiasm and false hope. Which are simply a way to take advantage and propel women to give them their money. Tracy Coenen, the founder "is committed to providing in-your-face reality at Pink Truth. She says the truth about Mary Kay is ugly indeed, but that won't stop her and her cohorts from exposing the pink truth daily."

CBS News Report - Mary Kay and the Economy

CITATION 

" The Mary Kay Foundation: Home Page  ." The Mary Kay Foundation: Home Page  . N.p., n.d. Web. 24 Apr. 2011. <http://www.mkacf.org/Pages/Home.aspx>.

"An Unbeautiful Mary Kay Story." The Gloss. N.p., n.d. Web. 24 Apr. 2011. <thegloss.com/beauty/an-unbeautiful-mary-kay-story/>.

"Business  Opportunity Rule." FTC.GOV. N.p., n.d. Web. 24 Apr. 2011. <www.ftc.gov/os/comments/businessopprule/522418-11952.pdf>.

"China consumer goods: Still off the doorstep." EIU. N.p., n.d. Web. 24 Apr. 2011. <www.eiu.com/index.asp?layout=IWArticleVW3&article_id=1289170114&refm=iwIndustry&industry_id=40000004&rf=0>.

"Company Information ." Web Archive. N.p., n.d. Web. 24 Apr. 2011. <web.archive.org/web/20070428030230/http://www.marykay.com/company/company_companyinformation.aspx?tab=home>.

"Company: Mary Kay Around the World." Mary Kay Inc.: Makeup, skin care, beauty tips, virtual makeover. N.p., n.d. Web. 24 Apr. 2011. <http://www.marykay.com/company/aroundtheworld/default.aspx>.

"Ecatalog." Mary Kay. N.p., n.d. Web. 24 Apr. 2011. <ecatalog.marykay.com/US_en-US/?docid=4e05ffb601f8430fa4ec06f65d319072&page=1&d=www.marykay.com>.

"July 2009 The Look." Blogspot. N.p., n.d. Web. 24 Apr. 2011. <1.bp.blogspot.com/_OSGpigChET4/Sivn9-G0nQI/AAAAAAAAADI/J3bCDkjksfo/s400/July09TheLook.jpg>.

"LAURENDAYMAKEUP.com: VIDEO: Mary Kay Dramatic Eye Look." LAURENDAYMAKEUP.com. N.p., n.d. Web. 24 Apr. 2011. <http://lauren-day.blogspot.com/2010/04/video-mary-kay-dramatic-eye-look.html>.

"LOOK BOOK." MERCHANT CIRCLE. N.p., n.d. Web. 24 Apr. 2011. <media.merchantcircle.com/33282768/LookBook_1_medium.jpeg>.

"MK LOOK BOOK." Blogspot. N.p., n.d. Web. 24 Apr. 2011. <2.bp.blogspot.com/_MrLDvq0GCFE/S8RWlLKrBHI/AAAAAAAAAEk/MYdsPpmVlDI/s1600/MKLookBook2010.jpg>.

"Marketing Strategies - Internationalizing - Indews Broadcast." Indews Broadcast - Financial Statement Analysis, Politics, Research Papers, Journal, and Personal Finance. N.p., n.d. Web. 24 Apr. 2011. <http://blogs.indews.com/general/marketing_strategies_-_interna.php>.

"Mary Kay Ash Biography - Biography.com." Biography.com. N.p., n.d. Web. 24 Apr. 2011. <http://www.biography.com/articles/Mary-Kay-Ash-197044>.

"Mary Kay Ash Biography - Biography.com." Biography.com. N.p., n.d. Web. 24 Apr. 2011. <http://www.biography.com/articles/Mary-Kay-Ash-197044>.

"Mary Kay Inc.: Makeup, skin care, beauty tips, virtual makeover." Mary Kay Inc.: Makeup, skin care, beauty tips, virtual makeover. N.p., n.d. Web. 24 Apr. 2011. <http://www.marykay.com/default.aspx>.

"Mary Kay Model." Brenda K Howell. N.p., n.d. Web. 24 Apr. 2011. <www.brendakhowell.com/training/psmodel.pdf>.

"Mary Kay Opinions, Information & Discussion - Pinklighthouse.com." Mary Kay Opinions, Information & Discussion - Pinklighthouse.com. N.p., n.d. Web. 24 Apr. 2011. <http://www.pinklighthouse.com/>.

"Mary Kay Tribute:  Celebrating Mary Kay Ash." Mary Kay Tribute:  Celebrating Mary Kay Ash. N.p., n.d. Web. 24 Apr. 2011. <http://www.marykaytribute.com/>.

MichellePhan. "YouTube - Find Your Way to Beautiful - Mary Kay    ." YouTube - Broadcast Yourself.    . N.p., n.d. Web. 24 Apr. 2011. <http://www.youtube.com/watch?v=_449UXJkQDU>.

"Philippines 2010." Tumblr. N.p., n.d. Web. 24 Apr. 2011. <27.media.tumblr.com/tumblr_l8z3n8I61v1qapsdlo1_500.jpg>.

"Pink Truth - About Pink Truth." Pink Truth - Pink Truth. N.p., n.d. Web. 24 Apr. 2011. <http://pinktruth.com/index.php?option=com_content&view=article&id=3:about-pink-truth&catid=1:welcome-to-pink-truth&Itemid=7>.

"Pink Truth - All It Takes to Earn Your May Kay Car...." Pink Truth - Pink Truth. N.p., n.d. Web. 24 Apr. 2011. <http://www.pinktruth.com/index.php?option=com_content&view=article&id=1186:all-it-takes-to-earn-your-may-kay-car&catid=20:mary-kay-cars&Itemid=89>.

"Pink Truth - An Outsider's Perspective on a Mary Kay "Face Model" Event." Pink Truth - Pink Truth. N.p., n.d. Web. 24 Apr. 2011. <http://www.pinktruth.com/index.php?option=com_content&view=article&id=106:an-outsiders-perspective-on-a-mary-kay-qface-modelq-event&catid=31:recruiting&Itemid=53>.

"Pink Truth - Be a Mary Kay Model." Pink Truth - Pink Truth. N.p., n.d. Web. 24 Apr. 2011. <http://www.pinktruth.com/index.php?option=com_content&view=article&id=141:mary-kayr-model-of-beautysm-search&catid=45:contests-a-gimmicks&Itemid=68>.

"Pink Truth - Career Car Guidelines (2008)." Pink Truth - Pink Truth. N.p., n.d. Web. 24 Apr. 2011. <http://www.pinktruth.com/index.php?option=com_content&view=article&id=827:career-car-guidelines-2008&catid=20:mary-kay-cars&Itemid=89>.

"Pink Truth - Frequently Asked Questions (FAQ)." Pink Truth - Pink Truth. N.p., n.d. Web. 24 Apr. 2011. <http://pinktruth.com/index.php?option=com_content&task=view&id=1949&Itemid=17>.

"Pink Truth - Mary Kay Cars." Pink Truth - Pink Truth. N.p., n.d. Web. 24 Apr. 2011. <http://www.pinktruth.com/index.php?option=com_content&view=category&layout=blog&id=20&Itemid=90>.

"Pink Truth - Mary Kay Destroying Half a Million Women a Year." Pink Truth - Pink Truth. N.p., n.d. Web. 24 Apr. 2011. <http://www.pinktruth.com/index.php?option=com_content&view=article&id=205:mary-kay-destroying-half-a-million-women-a-year&catid=28:numbers&Itemid=64>.

"Pink Truth - Mary Kay Encourages Fraud." Pink Truth - Pink Truth. N.p., n.d. Web. 24 Apr. 2011. <http://www.pinktruth.com/index.php?option=com_content&view=article&id=968:mary-kay-encourages-fraud&catid=28:numbers&Itemid=64>.

"Pink Truth - Mary Kay Facts." Pink Truth - Pink Truth. N.p., n.d. Web. 24 Apr. 2011. <http://www.pinktruth.com/index.php?option=com_content&view=article&id=27&Itemid=34>.

"Pink Truth - Mary Kay Prizes & Events." Pink Truth - Pink Truth. N.p., n.d. Web. 24 Apr. 2011. <http://www.pinktruth.com/index.php?option=com_content&view=article&id=119&Itemid=73>.

"Pink Truth - New Mary Kay "Career Car" Rules." Pink Truth - Pink Truth. N.p., n.d. Web. 24 Apr. 2011. <http://www.pinktruth.com/index.php?option=com_content&view=article&id=1901:new-mary-kay-qcareer-carq-rules&catid=20:mary-kay-cars&Itemid=89>.

"Pink Truth - Pink Truth." Pink Truth - Pink Truth. N.p., n.d. Web. 24 Apr. 2011. <http://www.pinktruth.com/>.

"Pink Truth - Simple Math For a Mary Kay Sales Director." Pink Truth - Pink Truth. N.p., n.d. Web. 24 Apr. 2011. <http://pinktruth.com/index.php?option=com_content&view=article&id=508:simple-math-for-a-mary-kay-sales-director&catid=18:director-earnings&Itemid=48>.

"Pink Truth - The Value of the FREE Mary Kay Car." Pink Truth - Pink Truth. N.p., n.d. Web. 24 Apr. 2011. <http://www.pinktruth.com/index.php?option=com_content&view=article&id=1442:the-value-of-the-free-mary-kay-car&catid=20:mary-kay-cars&Itemid=89>.

"Pink Truth - Welcome to Pink Truth." Pink Truth - Pink Truth. N.p., n.d. Web. 24 Apr. 2011. <http://pinktruth.com/index.php?option=com_content&view=article&id=2&Itemid=6>.

"Pyramid Scheme Alert." Pyramid Scheme Alert. N.p., n.d. Web. 24 Apr. 2011. <http://pyramidschemealert.org/>.

"Sell Mary Kay: Profile Page." Mary Kay Inc.: Makeup, skin care, beauty tips, virtual makeover. N.p., n.d. Web. 24 Apr. 2011. <http://www.marykay.com/sellmarykay/theopportunityinthemedia/default.aspx>.

TNTStarDirector. "YouTube - MaryKay Compact Commercial NEW - Get Song and Compact    ." YouTube - Broadcast Yourself.    . N.p., n.d. Web. 24 Apr. 2011. <http://www.youtube.com/watch?v=fqvVaIwgIgQ>.

TNTStarDirector. "YouTube - MaryKay Compact Commercial NEW - Get Song and Compact    ." YouTube - Broadcast Yourself.    . N.p., n.d. Web. 24 Apr. 2011. <http://www.youtube.com/watch?v=fqvVaIwgIgQ&playnext=1&list=PL39E75C07512AF592>.

"The Company." Mary Kay. N.p., n.d. Web. 24 Apr. 2011. <www.marykay.com/content/company/images/cpk_thecompany.pdf>.

"The Look." Photobucket. N.p., n.d. Web. 24 Apr. 2011. <th305.photobucket.com/albums/nn240/KimberlyGreig/th_LookCoverBig_US_en-US.jpg>.

"The Look." Train With Charis. N.p., n.d. Web. 24 Apr. 2011. <www.trainwithcharis.com/temp/promos_clip_image002.png>.

"The Look." Mobile Top Soft. N.p., n.d. Web. 24 Apr. 2011. <www.mobiletopsoft.com/blackberry/newimg/the-look.png>.

"The Look 2009." Merchant Cirlce. N.p., n.d. Web. 24 Apr. 2011. <media.merchantcircle.com/30003185/2009-look-book_full.jpeg>.

"The Look Belleza." Blogspot. N.p., n.d. Web. 24 Apr. 2011. <3.bp.blogspot.com/_wWvrrmodL9Q/Snuo03_S0uI/AAAAAAAAAJw/vNlGmYcQC1w/s400/Dibujo3.JPG>.

"The Look Brochure." Photobucket. N.p., n.d. Web. 24 Apr. 2011. <th169.photobucket.com/albums/u216/theshoppinggala/The%20Shopping%20Gala/th_TheLookBrocure.jpg>.

"The Look Holiday Cover." API NING. N.p., n.d. Web. 24 Apr. 2011. <api.ning.com/files/doPK*9FmrEVY2vAaHQ7MDOqKi8Tp2tt2*PIlKrEBxH5AOHCweH*YAarhpzI0doj2qcIKk6X2hHJD3X*jfDqbPxl9qeQqhjIP/LookHolidayCover.jpg>.

"The Look March 2010." Blogspot. N.p., n.d. Web. 24 Apr. 2011. <3.bp.blogspot.com/_o80mYg_nEls/TEnidDkzmSI/AAAAAAAAAAM/P-DoTulVy48/s320/thelookmarch2010.JPG>.

"The Look Verano 2010." Live File Store. N.p., n.d. Web. 24 Apr. 2011. <https://ytbm1q.blu.livefilestore.com/y1mZTRpJ3n_NqN4xrlKIstlnWTy2HyzXKuz_k6dkHzSzNnqgcHxHZlho4e-jr72gQ_qbzPxTJmv_K4aXTkrNe6aWyGOqN4VzYe_TyrLEKgT5TAGivSRYGyRREZCUpDGU_mcjDhO65VMJ1d-46tGKHCnAQ/thelookverano2010.bmp?psid>.

"The Look Version: 1.0.2.5.1 (iOS 4.0 Tested) Lifestyle App | Macworld." Apple, Mac, iPhone, iPad, and iPod Reviews, Help, Tips, and News | Macworld. N.p., n.d. Web. 24 Apr. 2011. <http://www.macworld.com/appguide/app.html?id=292982&expand=false>.

"The Story of Mary Kay Ash." Acton Heroes:  Celebrating Principled Entrepreneurs. N.p., n.d. Web. 24 Apr. 2011. <http://www.actonhero.org/celebrating-heroes/stories-of-heroes/index.php?hero=mary-kay-ash>.

TheNewYorkTimes. "YouTube - Mary Kay on ABC News!  ." YouTube - Broadcast Yourself.    . N.p., n.d. Web. 24 Apr. 2011. <http://www.youtube.com/watch?v=X_uLNHLMLMY>.

"Touch of Pink." Pink Truth. N.p., n.d. Web. 24 Apr. 2011. <www.pinktruth.com/images/MKCorp/touchofpink.pdf>.

blackbeauty0176. "YouTube - Mary Kay Opportunity Commercial 2010.flv    ." YouTube - Broadcast Yourself.    . N.p., n.d. Web. 24 Apr. 2011. <http://www.youtube.com/watch?v=8HX-Z0JpP6k&feature=related>.

carmenconmarykay. "YouTube - Mary Kay Product Commercial April 2010    ." YouTube - Broadcast Yourself.    . N.p., n.d. Web. 24 Apr. 2011. <http://www.youtube.com/watch?v=LaYr2MwkiDs&feature=related>.

contrast, in corporate America, and but nonetheless. "Beauty, Perfume, Make Up, Skin Care Products." Beauty, Perfume, Make Up, Skin Care Products. N.p., n.d. Web. 24 Apr. 2011. <http://www.marykay.co.uk/Display.asp?PageID=1693&Directory=Company>.

eByeBetsy. "Pink Truth - Can You Make a Living Selling Mary Kay Products?." Pink Truth - Pink Truth. N.p., n.d. Web. 24 Apr. 2011. <http://www.pinktruth.com/index.php?option=com_content&view=article&id=80:can-you-make-a-living-selling-mary-kay-products&catid=28:numbers&Itemid=64>.

freetutorials. "YouTube - Introducing the Mary Kay Virtual Makeover    ." YouTube - Broadcast Yourself.    . N.p., n.d. Web. 24 Apr. 2011. <http://www.youtube.com/watch?v=63rHxJsn4No&playnext=1&list=PL50D7E317C733E1A7>.

julieg713. "YouTube - Mary Kay Cosmetics on The Tyra Banks Show    ." YouTube - Broadcast Yourself.    . N.p., n.d. Web. 24 Apr. 2011. <http://www.youtube.com/watch?v=JPRVqkhgY1Q>.

marykay. "YouTube - Selling Mary Kay:  New Selling Mary Kay Opportunity Commercial    ." YouTube - Broadcast Yourself.    . N.p., n.d. Web. 24 Apr. 2011. <http://www.youtube.com/watch?v=tP8m8GG6WNU>.

mymakeupcorner. "YouTube - Mary Kay Opportunity    ." YouTube - Broadcast Yourself.    . N.p., n.d. Web. 24 Apr. 2011. <http://www.youtube.com/watch?v=AUMfHRMQGkA>.

novigr. "YouTube - Mary Kay New Commercial!!  Mary Kay Opportunity marykay.com/gortega gillianortegansd.com    ." YouTube - Broadcast Yourself.    . N.p., n.d. Web. 24 Apr. 2011. <http://www.youtube.com/watch?v=ELBp8Bm97zc>.

picture, the looks of that. "Pink Truth - God, Please Give Me an Escalade. Amen.." Pink Truth - Pink Truth. N.p., n.d. Web. 24 Apr. 2011. <http://www.pinktruth.com/index.php?option=com_content&view=article&id=263:god-please-give-me-an-escalade-amen&catid=20:mary-kay-cars&Itemid=89>.

sequenceinc. "YouTube - Selling Mary Kay Opportunity Commercial 50 Percent Profit    ." YouTube - Broadcast Yourself.    . N.p., n.d. Web. 24 Apr. 2011. <http://www.youtube.com/watch?v=ecxjr8THhQE>.

shambles, this point our finances are in such. "Pink Truth - Mary Kay Career Car Corruption." Pink Truth - Pink Truth. N.p., n.d. Web. 24 Apr. 2011. <http://www.pinktruth.com/index.php?option=com_content&view=article&id=1406:mary-kay-career-car-corruption&catid=20:mary-kay-cars&Itemid=89>.

wlwttv. "YouTube - customer service commercial    ." YouTube - Broadcast Yourself.    . N.p., n.d. Web. 24 Apr. 2011. <http://www.youtube.com/watch?v=7cejvo-uTUk>.

xKarenina. "YouTube - Deutschland - Mary Kay® Thinking of Youâ„¢    ." YouTube - Broadcast Yourself.    . N.p., n.d. Web. 24 Apr. 2011. <http://www.youtube.com/watch?v=h4JrcItFIno&playnext=1&list=PLB6D9F8F4CE272A2D>.

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